Empty Nesters by Will Phillips January 2010 You probably know that one of the largest markets for health clubs is the Baby Boomer population. Despite losses to their 401Ks, this large demographic segment has disposable income to take advantage of your club services. In fact, their age alone is enough to get them motivated about their health. The Boomers are also moving into a new definition of their group which you'll want to address: Empty Nesters. These are couples who focused the last 18 years on raising their children, and now have the time and finances to focus on themselves. Exercise is a superb strategy for improving health, energy and outlook, and particularly attractive to folks in this group. Time Magazine's article Learning to Live (and Love) in an Empty Nest, by Bonnie Rochman addresses this very issue, and will provides strategies on how to approach this growing segment of our population. Read the Time Magazine article. Remember: Marketing is discovering what the market needs and delivering it. Have you been delivering to the Empty Nesters? Consider the opportunities of targeting every parent of a local senior high school class with an Empty Nester's Living Well Program, and you've got the right idea.