Marketing to Seniors at Risk for Fall-Related Injuries by Will Phillips April 2010 In 2005, 15,800 persons 65 years and older died from an unintentional fall, and 1.8 million seniors were treated in US hospital emergency rooms for non-fatal falls. This translates to 43 deaths per 100,000 people from unintentional falls for seniors 65 and over. Is this enough to get you to consider of reaching out to your senior population and help them possibly prevent these injuries? I hope so, because not only can you support the elders in your area, but your club can increase profits as well. What Can your Club do to help Prevent Accidental Falls? Visit the website of the Fall Prevention Center. Their mission is to identify best practices in fall prevention and to help communities offer fall prevention programs to older people who are at risk. Create an Accidental Fall Prevention Program at your club utilizing strategies from the website above. Contact local organizations such as Rotary, Chamber, Garden Club, etc., and offer a free presentation for family and friends who are at risk. Promote your Accidental Fall Prevention Program among your members working in the medical field. Locate a financial service in your community that may need to recover its reputation or build a new one as a business that cares for the community. Work with them to create a partnership campaign to help prevent accidental falls. Marketing is about finding the needs of consumers and then meeting those needs. In the best of cases the market feels the need, but does not see a solution until you come along. Reaching out to the seniors in your community is not only good for your reputation, but it's good for your financial health as well.