Casey Conrad to Present at IHRSA Asia-Pacific Forum: Sales and Retention Success An industry veteran will address the perennial favorite topic of sales and retention at the 9thn annual IHRSA Asia-Pacific Forum in Mumbai, India, November 14-17. Casey Conrad, president of Communication Consultants WBS, Inc., based in Wakefield Rhode Island, will present "Building a Successful Sales Team at Your Club." Her presentation will address: how to hire winning sales personalities; training new employees for maximum success; understanding the professional fitness sales presentation system; and keeping your team on track for reaching goals. Conrad will also present a second session, "Creating a Dynamic Club Marketing Approach," which will focus on the changing approach to marketing today; understanding the "Parthenon Approach;" internet marketing strategies; and how to establish and integrated marketing plan. Conrad is the author of Selling Fitness: The Complete Guide to Selling Health Club Memberships, and has produced over 25 other sales and marketing products for the club business. For additional information about speakers and program details, and to register, visit ihrsa.org/forum. Members who register by August 31 pay just $400, $500 for nonmembers-a savings of $100 off the onsite rate. Club Business International August 2010