How Geoff Dyer Took Lifestyle Family Fitness from One Club to 56... and Counting From the first word, Geoffrey Dyer comes across as a real class act. Maybe it's his native Australian accent, or maybe it's the way he comes across as both easygoing and sophisticated at the same time, but underneath it all lies a resourceful, talented businessman with a wealth of knowledge to share about what it's like to come up through the ranks in the health and fitness industry. After all, Dyer has been working in health clubs for over 30 years, progressing steadily from an inexperienced kid to the founder of Lifestyle Family Fitness—which IHRSA called "one oF the top 20 fastest growing health club companies in the world." How did he do it? The answer is multifaceted, but it provides the rest of us with a proven set of rules to play by. Geoff Dyer is a member of The Leading Edge Roundtable. Read the complete article.