Bill McBridePresident & CEO, BMC3 – Bill McBride Consulting, Coaching & Club Management
Co-Founder, President & Chief Executive Officer, Active Wellness
Bill is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Wellness, LLC and owns a health club consultancy – BMC3. Bill has served as Chairman of the International Health, Racquet & Sportsclub Association (IHRSA) Board of Directors, President of the Mid-Atlantic Club Management Association (MACMA) and served on the Industry Advisory Board for the American Council of Exercise (ACE). He is actively engaged as an author on industry education, serves on several fitness related technology company Advisory Boards, serves on the Medical Wellness Association (MWA) as a Faculty Member and The Medical Fitness Network (MFN) Advisory Boards. Bill also served as Contributing Editor for ACSM’s Health/Fitness Facility Standards & Guidelines, 5th Edition.
Bill was recently acknowledged as one of the top 25 Consumer HealthTech Executives for 2020. He consults & speaks regularly on industry topics throughout the world.
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