areas of expertise
- Strategy, Vision & Mission Planning
- Revenue Generation
- Relationship Development
- Operations Management
- Contract and Real Estate Negotiations
- Strategic Alliances & Development
- M.S. in Exercise Physiology,
Queens College in NYC
- M.S. in Education,
Queens College in NYC
CEO of REX, Eddie is a gifted professional with more than 30 years of Fitness industry Management & Leadership experience. He has consulted with over 1250 clubs. Ed has been one of the top speakers at IHRSA & Club Industry. For 21 years Mr. Tock was a Senior partner at Sales Makers, which was given the IHRSA Associate of the Year Award, the only consulting firm in 25 years to win this award! Eddie has recently partnered with Will Phillips of REX Roundtables to develop new roundtables for owners and chief executives for the health and wellness industry and is currently facilitating several REX Roundtables and leading the expansion of REX Roundtables worldwide.
An award-winning, entrepreneurial executive with a strong track record of visionary leadership in the club industry.
Eddie has worked with over 1400 clubs (148 pre sales) in 41 states and 6 countries since 1983.
- A faculty member of Club Industry Magazine, a top rated speaker at each of their 2 yearly conventions since 1990 & author for their magazine’s “Focus on Clubs” section 6x per year.
- Eddie has been a featured speaker at over 90% of the IHRSA conventions since 1990 & has authored many articles for their magazine.
- Eddie has been a faculty member for The IHRSA Professional Club Management, a week long graduate level course for owners & managers.
- Eddie was on the faculty of Club Success Magazine & Club Insider News.
- As a partner with Sales Makers, Ed sponsored & authored the IHRSA video on sales.
- Eddie is a judge for Club Industry awards & IHRSA’s sales team of the year award.
- Speaker for FITLIFE, MACMA & NEHRSA (regional IHRSA groups); Golds Gym Regional and national conferences.
- Eddie was on the Advisory Board of Wellness Health Education Network.
- Speaker & Education Committee member for Medical Fitness Association (MFA).
- Faculty for Face & Body Spa Magazine – Spa & Healthy Aging Conference.
- Featured speaker for the Italian Fitness Federation, Milan, Italy.
- Featured speaker for Lifenergy, Mondello, Italy.
- In 2008, Eddie partnered with Will Phillips of REX Roundtables to develop new roundtables for the health and wellness industry.
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